Overview

• The film journey covers iconic London sites including Trafalgar Square, the National Gallery and the London Eye as the bus winds through the city.
• Angelo Pennetta shot the series from the bus’s top deck to capture London’s skyline and street scenes in motion.
• The campaign stars TikTok’s Bus Aunty, Bemi Orojuogun, alongside models Nora Attal, Reuben Bilan-Carroll and Libby Bennett.
• Daniel Lee’s fall 2025 collection is woven into the narrative through key pieces such as the Fitzrovia trench and the quilted Strand bag.
• Jimothy Lacoste’s exclusive soundtrack lends a playful, tongue-in-cheek energy to the film and portrait series.