Doritos is an American brand of flavored tortilla chips produced by Frito-Lay, a wholly owned subsidiary of PepsiCo. The concept for Doritos originated at Disneyland at a restaurant managed by Frito-Lay. From Wikipedia
Initial activations start with Gatorade sponsoring F1 Sprint at the Belgian Grand Prix this July, with full brand integration across the circuit set for completion by 2026.
