Overview

• The 3½-minute short film “A Spicy, but Not Too Spicy Plumber” premiered July 30, starring Walton Goggins as a literal plumber.
• The spot plays with porn tropes before revealing a straightforward plumbing storyline to illustrate the chip’s balanced heat.
• Goggins collaborated on direction, script tweaks and his on-screen chip-eating technique to shape the campaign’s playful tone.
• Directed by Björn Rühmann in Los Angeles, the film features characters The Bombshell, The Roommate and The Cougar as comedic foils.
• The campaign introduces Doritos Golden Sriracha, which blends yellow and green sriracha sauces for a ‘spicy but not too spicy’ flavor.