Overview

• Under a long-term deal running through 2030, Sting Energy will become Formula 1’s official energy drink.
• PepsiCo’s agreement also makes Gatorade the designated beverage for F1 Sprint races and Doritos the primary snack at race venues.
• Gatorade is set to debut at this year’s Belgium Sprint, and full trackside promotions by PepsiCo will begin at every Grand Prix in 2026.
• F1 chief Stefano Domenicali praised the partnership as blending tradition with innovation, while PepsiCo’s Eugen Willemsen cited the sport’s global reach as a key draw.
• The deal positions Sting Energy to compete directly with Red Bull within Formula 1 and reinforces PepsiCo’s rivalry with Coca-Cola in sports marketing.