Pradhan Mantri Jeevan Jyoti Bima Yojana is a Government-backed life insurance scheme in India. It was originally mentioned in the year 2015 budget speech by the then-Finance Minister, Arun Jaitley in February 2015. From Wikipedia
The three-month campaign running through September brings Re-KYC verification with social security scheme enrollment directly to rural and semi-urban Jan Dhan account holders