Overview

• The campaign, directed by the Department of Financial Services, will deploy at least one camp in every Gram Panchayat to extend banking, insurance and pension services.
• It prioritizes KYC re-verification of dormant Jan Dhan accounts and enables new account openings alongside enrolment in PMJDY, PMJJBY, PMSBY and APY.
• Uttar Pradesh aims to secure 100% inclusion of eligible citizens who have not yet benefited from central financial programs.
• District magistrates and departmental officials will coordinate local operations and plan rollouts through District Level Consultative Committee meetings.
• The three-month drive runs from July 1 to September 30 and underscores the state’s commitment to inclusive rural development under its 'Sabka Saath, Sabka Vikas' vision.