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India Mobilizes Private Banks for Nationwide Financial Inclusion Campaign

The three-month drive running through September targets re-KYC compliance, new account openings, social security scheme enrollments in every local council

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Overview

  • The Department of Financial Services has launched a campaign across 270,000 gram panchayats and urban local bodies to deepen financial access
  • Banks have been directed to complete re-KYC procedures and open new Pradhan Mantri Jan Dhan Yojana accounts for unbanked and underbanked groups
  • Private sector lenders were urged to accelerate settlement of claims under Jan Suraksha insurance schemes to strengthen social safety nets
  • The initiative includes plans to expand rural and northeastern banking infrastructure through new brick-and-mortar branches and banking correspondents
  • Officials reviewed performance of flagship programmes such as PMJDY, PMJJBY, PMSBY, APY, PMMY and PM Vishwakarma to address implementation gaps