NOYB – European Center for Digital Rights (styled as noyb, from "none of your business") is a non-profit organization based in Vienna, Austria established in 2017 with a pan-European focus. Co-founded by Austrian lawyer and privacy activist Max Schrems, NOYB aims to launch strategic court cases and media initiatives in support of the General Data Protection Regulation (GDPR), the proposed ePrivacy Regulation, and information privacy in general. The organisation was established after a funding period during which it has raised annual donations of €250,000 by supporting members. Currently, noyb is financed by more than 4,400 supporting members. While many privacy organisations focus attention on governments, noyb puts its focus on privacy issues and privacy violations in the private sector. Under Article 80, the GDPR foresees that non-profit organizations can take action or represent users. noyb is also recognized as a "qualified entity" to bring consumer class actions in Belgium.
