Overview

• WhatsApp will display advertisements in its Status (“Aktuelles”) tab, where users view contacts’ status updates and follow channels.
• Ads will be personalized using data such as country, city, device language and past ad interactions, and may incorporate ad preferences from linked Facebook or Instagram accounts.
• The platform will roll out paid monthly channel subscriptions offering exclusive content and enable channel administrators to pay for promoted placement in the channel discovery feed.
• Meta plans a phased global rollout over the coming months while assuring that personal messages, calls and status updates will continue to be protected by end-to-end encryption.
• Privacy advocates and EU regulators have raised objections to the use of linked account data for ad targeting, with organizations like NOYB considering legal challenges.