Overview

• Privacy rights group Noyb has filed a complaint against Elon Musk's social media platform X, accusing it of using users' political views and religious beliefs for targeted advertising.
• The complaint alleges that X used this data to target an ad campaign by the EU Commission’s Directorate General for Migration and Home Affairs, promoting proposed chat control regulation in the Netherlands.
• Noyb argues that this microtargeting potentially breaches the EU General Data Protection Regulation and the Digital Services Act, which require consent for the use of personal data for ad targeting.
• The complaint calls on the Dutch data protection authority to confirm that X violated GDPR, ban it from processing special personal data for advertising purposes, and impose a fine on the company.
• X, which has its main European headquarters in Ireland, has not yet commented on the allegations.