Elon Musk's X Accused of Unlawful Ad Targeting in EU

Privacy rights group Noyb alleges the social media platform used users' political views and religious beliefs for targeted advertising without consent, potentially breaching EU regulations.

Privacy rights group Noyb has filed a complaint against Elon Musk's social media platform X, accusing it of using users' political views and religious beliefs for targeted advertising.
The complaint alleges that X used this data to target an ad campaign by the EU Commission’s Directorate General for Migration and Home Affairs, promoting proposed chat control regulation in the Netherlands.
Noyb argues that this microtargeting potentially breaches the EU General Data Protection Regulation and the Digital Services Act, which require consent for the use of personal data for ad targeting.
The complaint calls on the Dutch data protection authority to confirm that X violated GDPR, ban it from processing special personal data for advertising purposes, and impose a fine on the company.
X, which has its main European headquarters in Ireland, has not yet commented on the allegations.