Xiaohongshu, known in English as RedNote, is a Chinese social networking and e-commerce platform. As of 2020, 70% of the platform's users are reportedly born after 1990, and nearly 70% of them are female. From Wikipedia
The pilot program connects RedNote content to Alibaba's Taobao and Tmall platforms, focusing on fast-moving consumer goods and healthcare products as part of Alibaba's instant retail strategy.
