Overview

• The round was led by Puma Growth Partners with participation from Guinness Ventures, Playfair Capital, Haatch Ventures, Sequel, Koro Capital, Portfolio Ventures, Nodes, Founders Capital, and industry angels.
• YASO will use the funding to scale sales and marketing, accelerate client onboarding, enhance its platform, and move into sectors such as supplements, fashion, and food.
• The company provides an end-to-end operating system covering payments, logistics, compliance, tax, analytics, and storefront integrations for platforms including Douyin, Tmall, and RedNote.
• Founded in 2022 by Jonny Plein, James Campbell, and Adam Knight, the London-based startup employs about 20 people.
• Early customers include Cowshed, Pixi Beauty, Faith In Nature, and Nip + Fab, addressing a fragmented Chinese e-commerce market that accounts for more than half of global online sales.