TikTok Ban Delayed as U.S. Ownership Push Sparks Platform Uncertainty

President Trump’s executive order grants TikTok a 75-day reprieve to find an American buyer, raising questions about the platform’s future and its impact on creators and brands.

TikTok briefly went offline in the U.S. before returning, following an executive order by President Trump delaying the app's ban for 75 days to address national security concerns.
The order requires TikTok to secure at least 50% U.S. ownership, with potential buyers like Elon Musk and Larry Ellison being floated, though no deal has been confirmed.
The blackout and ongoing uncertainty have left creators and brands in a precarious position, as TikTok remains a key driver of income and marketing for many.
Some creators have expressed ambivalence about the platform, citing concerns over algorithm changes, censorship, and its alignment with political interests, while others are exploring alternative platforms like Xiaohongshu (REDnote).
The situation underscores TikTok's deep integration into the U.S. economy and culture, with its future hinging on political negotiations and potential ownership changes.