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Xbox

Phil Spencer Game Pass Game Releases PlayStation Project Helix Xbox Series X|S Pricing Halo Microsoft Sales Performance Exclusivity Xbox Hardware Price Increases Leadership Changes Forza Horizon 5 Multiplatform Strategy Exclusive Games Microsoft Xbox Logo Design Xbox Insider Program Japan Xbox Game Pass Xbox Series X and S Xbox 25th Anniversary Xbox Evolution Xbox and PC Integration Pricing Strategies Gears of War Xbox Pricing Inclusivity Updates Hardware Performance Xbox One Xbox Leadership Xbox Identity Xbox Financials Leadership Xbox Ecosystem Asha Sharma Price Hikes Exclusives Market Performance Peter Moore Starfield Microsoft Gaming Exclusivity Issues Xbox Franchises User Experience Xbox Strategy Xbox Games Showcase Xbox Series X/S Xbox Games

Xbox Switches Its X Account to 'XBOX' After Fan Vote

The all-caps look marks a fan-driven gesture under Asha Sharma’s rapid brand reset.

Xbox Rebrands Under New Leadership With Strategy Reset

Xbox Weighs Reviving Some First-Party Exclusives, Reporter Says

Microsoft’s Xbox Revenue Falls 9% in Holiday Quarter as Hardware Slumps 32%

Five Years On, Xbox’s Series Generation Loses Its Console Edge

Xbox Hardware Revenue Drops 29% as Microsoft Warns of Further Gaming Declines

Xbox Reframes Rivalry as Attention Economy as Halo Heads to PS5

Ex-Xbox Executive Mike Ybarra Says “Your Console Is Dead” After Sony Touts Record PS5 Generation

Microsoft Raises Xbox Series X/S Prices in U.S. Again Effective Oct. 3

Forza Horizon 5 Tops PS5 New Games With Over Three Million Sales

Xbox Founders Declare Hardware Business Dead as Microsoft Leans on Partner Devices