Overview

• Ybarra, a former Xbox Live and Game Pass vice president who later led Blizzard, posted the “Your console is dead” line on X after being called a “bitter ex.”
• He also wrote that the console market “isn’t a successful business” before adding “It is if you do it right,” responding to discussion of PlayStation’s recent performance.
• Sony Interactive Entertainment’s Hideaki Nishino said during Tokyo Game Show that the PS5 generation has generated about $136 billion, calling it Sony’s most successful.
• Ybarra has repeatedly criticized Xbox this year, urging Microsoft to “pick your lane and stick to it” and describing the brand as “confused” about its identity.
• Recent coverage has reported layoffs, price increases, canceled projects, and some retailers stepping back from Xbox hardware, while Windows Central’s Jez Corden contends this is Xbox’s most successful generation.