Overview

• Laura Fryer, an original Xbox team member, says the ROG Xbox Ally partnership represents a “slow exit” from Xbox’s own hardware business and that Xbox hardware is “dead”
• Former Blizzard president Mike Ybarra warns Xbox is confused about its identity and urges the brand to “pick your lane and stick to it”
• Microsoft has confirmed collaborations on the Asus ROG Xbox Ally handheld, Meta Quest 3S Xbox Edition and a multi-year AMD chip deal
• Xbox president Sarah Bond and other executives maintain that Microsoft remains committed to a next-generation lineup of consoles, handhelds, PC, cloud services and accessories
• The expansion of the “Xbox Anywhere” model, with first-party titles launching on rival platforms, has fueled concerns over the dilution of Xbox’s traditional exclusive hardware appeal