Overview
- The Lakers announced Friday that Albert will be the team's official jersey patch partner for the 2026-27 season and that the logo will sit on the upper-left chest of the gold, purple, white and black editions.
- The agreement replaces the Lakers' previous patch deal with Bibigo, which began in 2021.
- An unnamed league source told ESPN the deal is worth north of $30 million per year, though the Lakers have not released official financial terms.
- Excel Sports Management’s Properties Division sourced and facilitated the partnership between the team and Albert.
- The deal gives the AI-driven personal-finance app mass visibility to Lakers fans and follows other high-value patch agreements such as the Warriors-IREN deal reported at more than $50 million per year, a development that is raising market benchmarks for team-sponsorship revenue.