Finance ❯ Sports Finance

Sponsorship Deals

Revenue Generation Naming Rights Revenue Models Valuation Player Contracts Athlete Income BCCI Kit Sponsorships Financial Fair Play NIL Impact Kit Manufacturer Deals Contractual Agreements Record Deals Financial Implications Revenue Streams Cricketers' Income Official Partner Rights Women's Tennis Contract Values Revenue Management Commercial Income Investment in Sports Commercial Agreements Club Sponsorships Investment Risks Club Revenue Premier League

Liverpool Secure Five-Year Shirt Deal With Turkish Airlines

The reported c.£300m package will boost the club’s annual kit income and mark the end of Standard Chartered’s 17‑year run on the front of the shirt.

Lakers Open Global Bidding for 2026–27 Jersey Patch After Bibigo Deal

UEFA Launches 2027–33 Champions League Rights Tender With Global First‑Pick Package

Tennessee to Switch to Adidas in 10-Year NIL-Focused Deal

Manchester City and Puma Cement First £1 Billion Kit Deal With Decade-Long Extension