Overview

• The extension secures Puma as City’s kit partner until at least the 2034/35 season, creating the first £1 billion agreement in English football.
• The deal covers all City Football Group outfits, including the women’s and youth teams, broadening Puma’s engagement across the organisation.
• Puma’s strategy of selective, long-term flagship partnerships is reflected in the record annual fee and commitment to collaborative innovation.
• Manchester City’s recent treble in 2022–23 and four consecutive league titles underpin the sponsorship’s elevated valuation.
• The agreement moves ahead while City awaits a decision on Premier League financial fair play charges, demonstrating unimpeded commercial momentum.