Overview

• The university will end its Nike partnership after the 2025–26 season and begin a reported 10-year, at least $100 million contract with Adidas on July 1, 2026.
• Adidas has committed to directing substantial funds toward expanded NIL deals and is already negotiating individual agreements with Tennessee athletes.
• Nike declined to submit a formal matching offer, clearing the way for Adidas to position Tennessee as a flagship program.
• Athletic director Danny White says the increased apparel revenue will bolster recruiting budgets, facility upgrades and athlete compensation.
• Some fans and former players have criticized the return to Adidas uniforms despite assurances that Tennessee will control its kit design.