Overview
- UC3 and commercial partner Relevent opened bidding for a seasonlong premium pick of one top match per round aimed at global streamers, with the final included.
- From the 2027–28 season, the titleholder will host the only Tuesday game to open the league phase, with the rest of the first week’s fixtures on Wednesday and Thursday.
- The tender is a simultaneous multi-market sale for the United Kingdom, France, Germany, Italy and Spain and offers four-year broadcast deals.
- UEFA and the European Football Clubs venture are targeting at least €5 billion in annual revenue per season from 2027–28 through broadcast, sponsorship and licensing.
- Bids are due November 18, 2025, under a six-year sales strategy that keeps Relevent in place as the rights agent through 2033.