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Perfume

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Max Mara Launches Its First Fragrance, Le Parfum, with Florence Pugh

The house has translated its signature coat DNA into a refillable, largely natural‑origin scent to extend Max Mara’s quiet‑luxury offering.

Dior Releases Oud‑Forward Sauvage Extrait as the Franchise's Most Concentrated Scent

Balmain Beauty Launches Destin de Balmain, Its Debut Prestige Fragrance

Balenciaga Returns to Fragrance With 10-Scent Collection and Paris Boutique Launch

Tilda Swinton Leads Tom Ford’s Black Orchid Reserve Campaign Ahead of Global Rollout

Miu Miu Unveils Miutine, Its First L’Oréal-Era Fragrance, Ahead of Aug. 21 Launch

Byredo Launches Alto Astral, a Coconut-Focused Fragrance Evoking Brazilian Good Vibes