Overview

• Miutine is composed by master perfumer Dominique Ropion as a modern chypre twisted with wild strawberry and brown sugar over citrus, gardenia, oakmoss, patchouli, vanilla and jasmine.
• Emma Corrin serves as the face and global ambassador of the scent, fronting a campaign directed by filmmaker Hailey Benton Gates.
• Retail rollout begins August 21 at Sephora, Ulta and select outlets, with the 100 ml bottle priced at $172.
• The bottle nods to Miu Miu’s matelassé leatherwork, rendered in toffee-hued glass with a glossy black cap.
• The fragrance debuts under Miu Miu’s 2024 licensing partnership with L’Oréal Groupe, replacing a previous Coty agreement as the house expands further into beauty.