Overview

• The collection debuted Sept. 10 at the new Balenciaga Fragrance Store, 10 Avenue George V in Paris, and is available in select boutiques in Europe and North America and on balenciaga.com, with a progressive global rollout planned.
• Pricing includes 100 ml bottles at $320 (or €260), discovery sets at $85 and $395 (or €70 for 2 ml and €320 for 10 ml in Europe), 15 ml travel sprays around €55, and 200 ml refills at €220.
• Bottles faithfully reproduce the rediscovered 1947 Le Dix flacon with a globular glass cap, hand-tied ribbon, aged patina details, and archival labeling, supported by a campaign from artist Katerina Jebb.
• Formulas fuse heritage and high-tech signatures, with incense as a common thread across scents such as Le Dix (iris and violet leaf with isolated aldehydes), Cristóbal (oud Assafi, patchouli, oak moss), Muscara (ambrette, iris), and others.
• Kering brought Balenciaga’s fragrance business in-house in 2023, emphasizing refillable packaging, recyclable materials, and selective distribution as part of a premium expansion under Kering Beauté.