Overview

• The Black Orchid Reserve campaign debuts with Swinton as the face, with a wider commercial launch set for Monday after a U.K. release on Aug. 13.
• Creative direction comes from Haider Ackermann, with campaign imagery and video shot by Inez and Vinoodh.
• Tom Ford describes the new iteration as introducing a 'Ghost Orchid' accord with white floral notes that contrast the original scent’s darker profile.
• Swinton cites themes of transformation and boundary-blurring, while Ackermann says she embodies the fragrance’s mysterious essence.
• Estée Lauder reports fragrance grew 2% in Q4 as group net sales fell 12% to $3.4 billion, with Tom Ford gaining share in China but softer fragrance sales in North America.