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McLaren to Rebrand as McLaren Mastercard From 2026 Under Naming-Rights Deal

The multi-year agreement, reported at about $100 million per season, ends the team’s title-sponsor drought dating to 2013.

Oscar Piastri, McLaren, Circuit Gilles Villeneuve, 2025
McLaren have signed their first title sponsor in a decade. Image: XPB Images
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Overview

  • McLaren and Mastercard confirmed an official naming partnership that will take effect at the start of the 2026 Formula 1 season.
  • Outlets including The Athletic report the deal runs into the mid-2030s and is described as the largest commercial partnership in McLaren’s history.
  • Mastercard will launch a fan program called Team Priceless, offering behind-the-scenes access, hot laps, and meet-and-greets with Lando Norris and Oscar Piastri.
  • The partnership was introduced at a fan event in Amsterdam ahead of the Dutch Grand Prix, and McLaren will keep its current name for the rest of 2025.
  • CEO Zak Brown said the papaya livery will remain recognisable in 2026, indicating branding enhancements rather than a radical redesign.