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Red Bull Seals McDonald's Deal, Branding To Debut At São Paulo Grand Prix

The tie-up marks the fast-food giant's first sponsorship presence in grand prix racing.

Overview

  • Red Bull announced the partnership on October 23 ahead of the Mexican GP, with on-car branding to appear at Interlagos.
  • The Golden Arches will feature on the RB21 halo and inside the garage, with Max Verstappen and Yuki Tsunoda carrying the logos.
  • The campaign is slated to run for eight weeks with a series of fan-focused activations in Brazil.
  • A McDonald's on Avenida Henrique Schaumann in São Paulo will be converted into an Oracle Red Bull Racing pit stop experience.
  • Selected restaurants in Brazil have begun selling Red Bull Energy Drink, combo deals start in November, and the companies signal more activations to come.