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BSB Says New Commercial Partners Coming After Bennetts Ends Title Sponsorship

Organizers signal imminent deals to reshape a 30th‑anniversary season.

Overview

  • Bennetts confirmed on January 5 that it will not continue as the British Superbike Championship’s title sponsor for 2026.
  • Series Director Stuart Higgs thanked Bennetts and said upscaled and new commercial partnerships will be announced over the coming weeks.
  • BSB has refreshed its online look with a blue theme and new ‘BSB 30’ branding for the anniversary year.
  • Bennetts said its passion for racing remains and suggested it may still appear trackside, while thanking MSV staff, Racesafe marshals, medics, broadcasters, and teams.
  • The 2026 season is scheduled to open on 2–4 May at Oulton Park, with preseason testing at Donington Park set for 3–4 April.