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Prime Video’s Coca‑Cola 600 Draws 3.06 Million and Signals a Streaming Bounce for NASCAR

Nielsen Big Data + Panel figures point to a younger, more engaged audience after Prime’s expanded event coverage.

YouTube Backs Off NFL Package Split as League Pivots to Broadcast and Netflix

NBA First Round Averages 3.91 Million Viewers, Highest Since 1993

Prime Video’s NBA Play-In Debut Posts 12% Viewership Gain, Peaks at 3.15 Million

Netflix Confirms Talks to Broaden NFL Rights

Fox, Sinclair Urge FCC to Protect Free Access to Live Sports as Streaming Push Grows

FCC Chair Warns NFL’s Streaming Push Could Jeopardize Antitrust Shield

Apple TV+–Peacock Bundle Launches at $14.99 Ahead of Super Bowl and Winter Olympics

Prime Video’s TNF Average Nears 15 Million After Rams–Seahawks Thriller

NBA Early-Season Ratings Stay Well Above 2024, With NBC and ESPN Strong and Prime Video Trailing

Netflix in Talks to License iHeartMedia Video Podcasts to Challenge YouTube

NBA Opening Week Ratings Jump in First Year of New Rights Era

Apple Poised to Land U.S. F1 Rights in 2026 as Austin Reveal Is Expected

Shapiro Says Netflix Passed on UFC Fight Nights as Paramount Clinches $7.7 Billion Pact

NFL Season Kicks Off With Split TV and Streaming Slate Across NBC, YouTube, Amazon, Netflix

Netflix in Talks to Secure MLB Home Run Derby Rights

WWE Premium Live Events Headed Exclusively to ESPN’s $29.99 Streaming Tier in 2026

Apple Positioned to Secure U.S. Formula 1 Streaming Rights With $150 Million Bid

Sky’s WOW Live-Sport Monthly Subscription Rises to €44.99

Amazon Prime Video’s NASCAR Debut Draws 2.72 Million Viewers and Spurs DirecTV Deal