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Shapiro Says Netflix Passed on UFC Fight Nights as Paramount Clinches $7.7 Billion Pact

TKO attributes the outcome to Netflix seeking only marquee cards rather than the UFC's full schedule.

Overview

  • Paramount and CBS secured a seven-year, $7.7 billion U.S. rights deal starting in 2026, with every UFC event on Paramount+ at no extra charge and select cards on CBS.
  • TKO president Mark Shapiro said talks with Netflix were "pretty close," but the streamer would not take the event volume and only wanted the numbered pay-per-view cards.
  • Shapiro cited Netflix’s preference for one-off spectacles and its existing WWE Raw commitment as factors in the streamer declining the UFC’s Fight Night slate.
  • Paramount won by agreeing to carry the full calendar and cross-promote across CBS and Paramount+, a package Shapiro called the best fit for growth.
  • ESPN chairman Jimmy Pitaro acknowledged surprise at the outcome and said the network must make tough choices as UFC exits after nearly a decade on ESPN.