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Netflix in Talks to License iHeartMedia Video Podcasts to Challenge YouTube

A deal, if finalized, would pull some shows’ full video episodes from YouTube.

Overview

  • Bloomberg reports Netflix is negotiating to secure exclusive rights to video episodes from select iHeartMedia podcasts.
  • Under the proposed arrangement, affected series would stop posting full video episodes on YouTube.
  • iHeartMedia shares jumped about 22% to a two-year high after the talks were reported, according to Reuters.
  • Potentially impacted titles include The Breakfast Club, Las Culturistas, the Jay Shetty Podcast, and Stuff You Should Know, though the final slate remains unclear.
  • The talks follow Netflix’s October deal to stream a curated set of Spotify/The Ringer video podcasts starting in early 2026 with full episodes leaving YouTube, reflecting a broader shift as platforms like Tubi also license podcast video content.