Overview
- Prime Video reported 15.36 million viewers for the Dec. 18 Rams–Seahawks overtime game, outdrawing the season average.
- The 2025 Thursday Night Football slate is averaging 14.96 million viewers, up 13% year over year and 26% versus 2023.
- The Dec. 4 Cowboys–Lions broadcast remains the season high at roughly 19.39 million viewers.
- Seattle’s 38–37 win featured the NFL’s first two-point conversion in overtime and moved the Seahawks into the NFC’s top seed at the time.
- Amazon attributes its gains to a strong schedule and broader counting, with Nielsen’s Big Data and out-of-home metrics now included; Rams receiver Puka Nacua was fined $25,000 for criticizing officials.