Sponsorship

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LA28 Adds Honda as Founding Partner for 2028 Olympic and Paralympic Games

Honda’s mobility expertise will bolster LA28’s bid to reach $2.5 billion in corporate sponsorships.

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2025 MAMA Awards Set for Nov. 28-29 at Hong Kong’s Kai Tak Stadium

ASEAN Championship Renamed ASEAN Hyundai Cup in Major Sponsorship Deal

Amazon Prime Video’s NASCAR Debut Receives Positive Reviews for Coca-Cola 600 Broadcast

Kerala Sports Minister Confirms Messi-Led Argentina Visit Later This Year

Kerala’s Messi Exhibition Matches in Doubt as Argentina’s Official Schedule Excludes India

Novak Djokovic Confirms Plans to Compete Through 2028 Olympics

NAPA's Centennial Gold Livery Faces Fan Backlash During NASCAR Celebration

Athlos Expands to Include Field Events, Led by Olympic Champion Tara Davis-Woodhall

Toni Breidinger Secures 818 Tequila Partnership in Rookie NASCAR Truck Series Season

Jesse Lingard Testifies in Grandfather's Sexual Assault Trial

USOPC Declines Transgender Policy as Visa Assurances Secured for LA28

Kyle Larson Prepares for Second Attempt at Indy 500-Coca-Cola 600 Double

Lionel Messi and Argentina to Play Exhibition Matches in India and Singapore

Frankie Muniz Secures Four-Race NASCAR Sponsorship with Morgan & Morgan

Liverpool Announces Multi-Year Kit Partnership with Adidas Starting Next Season

PGA Tour Reduces Ads and Highlights Player-Caddie Interactions at Arnold Palmer Invitational

FIFA President Infantino Defends Saudi Arabia's 2034 World Cup Hosting Decision

Canadian Racer Nicole Havrda Joins F1 Academy with American Express Sponsorship

IOC Partners with TCL in Global Sponsorship Deal Through 2032