Business ❯ Sponsorship

Endorsements

Athlete Endorsements Athletes Aspiration Athlete Branding Athlete Sponsorships Contracts Food Industry Brand Deals Branding Commercialization of Sports Sports Marketing Beverage Industry Athlete Representation Athlete Marketing Corporate Relationships Corporate Ethics Diet Coke Corporate Sponsorships Target Corporate Responsibility Athlete Earnings Corporate Branding Daktronics Corporate Sponsorship Poker Brands Athlete Sponsorship Athlete Income

6 ARTICLES

2mo ago

Liu Xiang Rejects Shanghai Sports Bureau’s Buyout-or-Coach Ultimatum

A recent inspection forced officials to update rosters of on-payroll but off-duty athletes, exposing conflicts over institutional status, endorsement revenue and how retired stars are managed.

3 ARTICLES

3mo ago

Eleventh Circuit Upholds Dismissal of Patrick Reed’s $750 Million Defamation Lawsuit

Endorsements

Liu Xiang Rejects Shanghai Sports Bureau’s Buyout-or-Coach Ultimatum

Lucas Jumalon Signs With Poker Royalty After $10 Million WSOP Main Event Win

China Fans Rally Around Referee Ma Ning as Their World Cup Representative

Luke Littler Signs Record Darts Deal After Second World Title

Sportico 2025: Coco Gauff Tops Highest-Paid Women as Tennis Rules the List

Eleventh Circuit Upholds Dismissal of Patrick Reed’s $750 Million Defamation Lawsuit