Athlete Branding Athlete Sponsorships Brand Partnerships NIL Deals Athlete Earnings Athlete Endorsements Athlete Partnerships Sponsorships Nike Athlete Sponsorship Athletes Athlete Contracts Brand Value Collectibles Jordan Brand Cristiano Ronaldo SMAC Entertainment Athlete Brands Online Gambling 361 Degrees Social Media Monetization Corporate Sponsorships Cricket Air Jordan Andy Murray Fast Food Simone Biles Adidas Contracts NIL Valuation Reese's Brand Collaborations Commercials Fighter Promotions Commercial Deals Female Athletes Professional Athletes
His $300 million haul underscores the growing power of athlete brand royalties over traditional contracts.