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Endorsements

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Michael Jordan’s $3.5 Billion Legacy Expands Beyond Basketball

The NBA icon leverages record-breaking earnings and Air Jordan success to drive philanthropic initiatives and national healthcare expansion.

Shohei Ohtani Leads MLB Endorsement Earnings with $100 Million in 2025

2025 NCAA Women’s Basketball Tournament Poised to Continue Historic Momentum

Rio Takeda Dominates Blue Bay LPGA with Course-Record 64

Japanese Pitcher Roki Sasaki Narrows MLB Choices to Three Teams

Hideki Matsuyama Leads Sentry Tournament at Kapalua by One Shot

NFL Fines Jalen Hurts for Wearing Mismatched Cleats in Eagles’ Win

Damian Lillard Signs Lifetime Adidas Deal After NBA Cup Win

A’ja Wilson Signs Six-Year Nike Deal, One of the Richest in Women’s Basketball

17-Year-Old Luke Littler Transforms Darts with Unprecedented Rise to Fame

Quincy Olivari Makes NBA Debut with Lakers, Earns Praise and Curry Brand Deal

Coco Gauff Tops 2024's Highest-Paid Female Athletes; Emma Raducanu and Caitlin Clark Shine

Angel Reese Secures Reebok Signature Shoe Deal with Contract Extension

USC's JuJu Watkins Secures Major Nike Endorsement Extension

WNBA Star Angel Reese Launches Podcast Amid Historic Rookie Season

North Carolina Faces Lawsuit Over NIL Restrictions for Public School Athletes

Caitlin Clark Flaunts Custom Diamond Chain in Breakout WNBA Season

Coco Gauff Celebrates Wheaties Box Honor Amid Mixed Performance

Noah Lyles Seeks Olympic Gold Amidst Rising Fame and Mental Health Challenges