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Anna Wintour Connection Led to Federer’s Uniqlo Deal, Agent Says

A podcast account describes how a fashion insider’s introduction unlocked Federer’s next apparel contract.

Overview

  • Tony Godsick said on Andy Roddick’s Served podcast that Nike chose not to renew Roger Federer’s deal in early 2018 and that Federer would have stayed.
  • Godsick recounted asking Anna Wintour to connect him with Fast Retailing founder Tadashi Yanai, leading to a meeting arranged in Japan within hours.
  • Within months of that introduction, Federer signed a 10-year Uniqlo agreement reported at $300 million.
  • The Uniqlo arrangement left footwear open, enabling Federer to take an equity stake in Swiss brand On that was valued at more than $375 million after its 2021 IPO.
  • Forbes now estimates Federer’s net worth at about $1.1 billion, with roughly $131 million from prize money and about $1 billion earned off the court.