Business ❯ Sports Marketing ❯ Endorsements

Athlete Branding

Revenue Generation NIL Opportunities Caitlin Clark Shohei Ohtani Coco Gauff NIL Agreements Sponsorships Roki Sasaki Commercial Impact Converse NIL Partnerships NIL (Name, Image, Likeness) Commercial Appeal Reebok Paige Bueckers Financial Success Lamar Jackson Sophie Cunningham Commercial Challenges Name, Image, and Likeness Commercialization of Sports Angel Reese Cultural Impact Filipino Market Commercial Success

Olivia Pichardo Becomes First Woman to Pitch in Division I Baseball

The Brown senior pairs sparse college minutes with a steady Team USA résumé.

MHSAA Approves NIL for Michigan High School Athletes Effective Immediately

Ohtani’s $700 Million Dodgers Deal Pays $2 Million Now as 2025 Endorsements Near $100 Million

Angel Reese to Debut Reebok Signature Shoe Against Caitlin Clark