Business ❯ Sports Marketing ❯ Endorsements

Athlete Branding

Revenue Generation NIL Opportunities Sponsorships Commercial Impact Name, Image, and Likeness NIL (Name, Image, Likeness) Converse Financial Success NIL Agreements Shohei Ohtani Lamar Jackson Roki Sasaki Commercialization of Sports Reebok Coco Gauff NIL Partnerships Commercial Appeal Caitlin Clark Angel Reese Paige Bueckers Commercial Challenges

Olivia Pichardo Becomes First Woman to Pitch in Division I Baseball

The Brown senior pairs sparse college minutes with a steady Team USA résumé.

MHSAA Approves NIL for Michigan High School Athletes Effective Immediately

Ohtani’s $700 Million Dodgers Deal Pays $2 Million Now as 2025 Endorsements Near $100 Million

Angel Reese to Debut Reebok Signature Shoe Against Caitlin Clark