Business ❯Marketing ❯Advertising

Consumer Behavior

Subscription Services Brand Strategy Public Relations Brand Commitment Ethics Super Bowl Ads Brand Messaging Brand Engagement Viewership Ad Buyers Food Advertising Food Marketing Brand Campaigns Brand Reputation Market Trends Subscription Models Online Shopping Promotions Privacy Concerns Product Launches Ad Products

German Retail Promotions Drop 14% as Breweries Prepare October Price Hikes

Promotional volumes have fallen 14 percent year-on-year as brewers confront rising costs, setting the stage for October price increases.

Apple Removes Fourth Ad in Just Over a Year Following Criticism of College Campaign

Lidl Parodies German National Anthem in Sarah Connor Ad, Drawing Praise and Criticism

Ad-Supported Streaming Plans Now Represent Nearly Half of Subscriptions

Netflix to Launch AI-Driven Ads on Ad-Supported Tier in 2025

Netflix Ad-Supported Tier Reaches 94 Million Monthly Users as Global Expansion Accelerates

Delhi High Court Denies RCB’s Bid to Block Uber’s ‘Royally Challenged Bengaluru’ Ad

Spotify Confirms Premium Subscription Will Stay Ad-Free

Ad Spending on Women’s Sports Surges 139% in 2024

McDonald's UK Rebrands Happy Meals for Mental Health Awareness

Amazon Faces Speculation Over Freevee Shutdown Amid Prime Video Focus