Business ❯Marketing ❯Advertising

Consumer Behavior

Advertising Streaming Services Advertising Streaming Platforms Generative AI Streaming Platforms Media Consumption User Engagement Streaming Services WNBA Finals

Ad-Supported Streaming Plans Now Represent Nearly Half of Subscriptions

New data shows ad tiers driving 71% of net subscriber growth, with Netflix's ad-supported tier reaching 94 million global users.

Netflix to Launch AI-Driven Ads on Ad-Supported Tier in 2025

Netflix Ad-Supported Tier Reaches 94 Million Monthly Users as Global Expansion Accelerates

Spotify Confirms Premium Subscription Will Stay Ad-Free

Ad Spending on Women’s Sports Surges 139% in 2024