Overview
- Sports Business Journal data cited by multiple outlets shows Sunday’s RedZone broadcast carried 16 ads, up from four in Week 1.
- Half the spots were 15‑second double‑box ads alongside live action and half were 20‑second on‑screen banner ads, totaling four minutes and 40 seconds.
- A 30‑second DraftKings placement immediately after the show pushed ad time above five minutes for the day.
- When sponsored features are included, such as segments backed by Allstate, Progressive, Lowe’s, DraftKings, Mercedes‑Benz and Accenture, the sponsored content reached eight minutes and 10 seconds.
- Viewers are criticizing the unpredictable intrusions and some say they’ve canceled or won’t renew, with no ad‑free option currently available for RedZone.