Overview

• Cracker Barrel told Fox Business it listened to feedback and will scrap the new emblem, keeping the longstanding ‘Old Timer’ logo in place.
• The company’s mark dates to 1977, and the redesign drew days of intense online criticism before the reversal was announced.
• On Fox News’ The Five, Jesse Watters called Cracker Barrel “for old people,” quipped that viewers “will be watching Fox until they die,” and likened chasing youth appeal to pitching reverse mortgages or gold to young consumers.
• Watters’ remarks echoed the network’s advertising mix, which frequently features Relief Factor, Rosland Capital gold, and Finance of America reverse mortgages, with MyPillow previously a regular sponsor.
• Co-host Jeanine Pirro argued the logo flap differs from Bud Light’s 2023 controversy, citing the absence of a marketing exec disparaging customers and the Dylan Mulvaney factor in that earlier dispute.