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3mo ago

Apple Removes Fourth Ad in Just Over a Year Following Criticism of College Campaign

The near eight-minute spot featuring comedian Martin Herlihy was marked private on Apple’s platforms after mild online criticism

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Apple’s ad teaching students how to ask parents for Macs is gone, raising questions about what works in today’s tech ads.
Apple recently pulled an ad promoting Siri features that have failed to materialise

Overview

  • Apple’s latest ad, “The Parent Presentation,” ran over eight minutes and showed Martin Herlihy coaching students on persuading parents to buy a Mac alongside an 81-slide presentation still available for download
  • The video was posted Friday and made private on YouTube and Apple’s college-student webpage by Saturday without any official explanation
  • This marks the fourth Apple ad pull in just over a year, following the May 2024 “Crush!” iPad Pro spot, the “Out of Office OOO” Thailand commercial, and a March iPhone 16 ad with Bella Ramsey
  • The rapid takedown underscores a shift toward a more cautious advertising approach driven by heightened sensitivity to social media feedback
  • Observers warn that repeated removals may affect Apple’s appeal among younger audiences and highlight potential gaps in its marketing oversight