Business ❯Marketing ❯Brand Strategy
Menu Simplification Sales Promotions JetBlue Premium Offerings Peloton Activation Fee Lounge Amenities Global Appeal Service Enhancements Product Categories Omnichannel Retailing Dual-Branding Drive-Thru Innovations Consumer Trust Suburban Expansion Product Tagging System Product Innovation Market Trends Store Design Starbucks Store Environment Emotional Design Human Connection Membership Benefits Service Improvements
It reflects a strategy to revive Starbucks’ community coffeehouse identity after persistent sales declines.