Business ❯Marketing ❯Brand Strategy

Consumer Perception

Travel Industry Market Trends Rebranding Local vs. Outsider Representation Trustworthiness Price Sensitivity Model Naming Premium Branding Public Relations Product Features Industry Terms Advertising Ethics

Apple and Samsung Send Cease‑and‑Desist Notices to Xiaomi Over India Ads

Reports describe comparison ads naming rival devices that critics say cross into disparagement under India’s advertising norms.

Port of Oakland Proposes Renaming to 'Oakland San Francisco Bay Airport'

Max Adopts Monochrome Branding to Emphasize HBO Roots