Overview
- The Port of Oakland has formally proposed renaming its airport to Oakland San Francisco Bay Airport while retaining the OAK code.
- The Port Commission will consider the renaming ordinance on July 10, with final approval expected at a second vote on July 24.
- San Francisco’s City Attorney is reviewing the latest proposal and has indicated it may file additional trademark litigation.
- Port officials estimate the direct cost of the rebrand at about $150,000 for new signage and digital updates, excluding potential legal fees.
- Officials say the rebranding is designed to elevate Oakland’s profile in the Bay Area and attract more travelers to spur regional economic growth.