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3mo ago

Port of Oakland Proposes Renaming to 'Oakland San Francisco Bay Airport'

Scheduled mid-July votes represent the next step in the Port’s rebranding campaign following last year’s court injunction.

Terminal 1 at Oakland International Airport (OAK) is home to Alaska Airlines, Allegiant Air, Arkefly, Delta, Hawaiian Air, JetBlue, SATA, Spirit Airways, US Airways, and Volaris. OAK, located at 1 Airport Dr, in Oakland, Calif., is about 10 miles south of downtown Oakland and across from San Francisco on the other side of San Francisco Bay. (Oakland International Airport via Bay City News)
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Trravelers walk in Terminal 1 of the Oakland International Airport in Oakland, Calif., on Friday, April 12, 2024. On Thursday, the Oakland Board of Port Commissioners voted unanimously, 7-0, to approve the name change to San Francisco Bay Oakland International Airport. But San Francisco International Airport officials have expressed dismay about the name change and some San Francisco officials have threatened a lawsuit to block the move. (Ray Chavez/Bay Area News Group)

Overview

  • The Port of Oakland has formally proposed renaming its airport to Oakland San Francisco Bay Airport while retaining the OAK code.
  • The Port Commission will consider the renaming ordinance on July 10, with final approval expected at a second vote on July 24.
  • San Francisco’s City Attorney is reviewing the latest proposal and has indicated it may file additional trademark litigation.
  • Port officials estimate the direct cost of the rebrand at about $150,000 for new signage and digital updates, excluding potential legal fees.
  • Officials say the rebranding is designed to elevate Oakland’s profile in the Bay Area and attract more travelers to spur regional economic growth.