Overview

• Multiple outlets on August 28–29 report that Apple and Samsung issued legal notices to Xiaomi in India over its recent marketing.
• The challenged March–April campaign included full‑page print and social posts that directly named the iPhone 16 Pro Max and Galaxy models.
• Examples cited include an April Fools’ Day newspaper ad and copy calling Apple’s camera “cute,” alongside price and spec comparisons favoring the Xiaomi 15 Ultra.
• Samsung’s products, including smartphones and LED TVs, were also compared against Xiaomi phones and QLED TVs in materials described as disparaging.
• Reporting is based on anonymous sources, Xiaomi has not commented, and there are no public court filings or official statements confirming further legal action.