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Sydney Sweeney Unveils Theater-Themed ‘Seductress’ Drop 2 for SYRN

The risqué push signals a founder-led strategy to keep the lingerie label’s staged drops in the spotlight.

Sydney Sweeney Explains Syrn’s Fit-First Lingerie After Sellout Launch

Sydney Sweeney Sets Final Syrn ‘Comfy’ Drop for March 4

Kylie Jenner Fronts SKIMS’ ‘Everyday Cotton’ Line, Launching Feb. 17

Sydney Sweeney Debuts SYRN’s ‘Romantic’ Drop With Lawn-Set Lingerie Campaign

Sydney Sweeney’s Syrn Sells Out as Beauty Trademark Filing Emerges and Hollywood Sign Stunt Under Review

Sydney Sweeney’s SYRN Sells Out After Launch as Hollywood Sign Stunt Draws Scrutiny

Rihanna Unveils Savage X Fenty’s 2026 Valentine’s Collection With ‘Aphrodite’ Campaign

Julia Fox Fronts Agent Provocateur’s Fall 2025 ‘Agent Fox’ Campaign

Emily Ratajkowski Leads Lounge’s Fall 2025 Campaign With Curated ‘Emily Edit’

Madonna Marks 67th With Palio di Siena Wish Fulfilled and Tuscan Villa Bash

Padma Lakshmi Flaunts Hot Pink Bikini in Hamptons Vacation