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Emily Ratajkowski Leads Lounge’s Fall 2025 Campaign With Curated ‘Emily Edit’

The partnership centers on self-defined sexiness, positioning Ratajkowski as a creative collaborator.

Overview

  • The campaign went live Sunday with lingerie and ready-to-wear imagery rolled out by Lounge and Ratajkowski on Instagram.
  • Photographer Morgan Maher is credited for the visuals, which include sheer lingerie photos and a short styling video.
  • Ratajkowski’s emailed remarks to WWD frame sexiness as personal feeling, aligning with Lounge’s message of multidimensional womanhood.
  • The collection is available at us.lounge.com and features tan, cherry, chocolate and black across brushed alpaca, sculpted denim and sheer fabrics.
  • Ratajkowski also released an ‘Emily Edit’ of seasonal picks, while Page Six reports unconfirmed dining sightings with Austin Butler with no comment from either.