Overview
- Sweeney’s debut Syrn collection, Seductress, sold out shortly after launch, according to WWD.
- A Jan. 16 USPTO intent-to-use filing for Syrn covers skincare, cosmetics and beauty care preparations, signaling potential expansion.
- The Hollywood Chamber of Commerce says a Syrn-related Hollywood Sign shoot was not authorized and remains under investigation.
- Reports note a FilmLA permit did not grant permission to climb or alter the landmark, and no charges have been announced.
- Syrn continues a high-volume rollout with size-inclusive offerings across 44 sizes and a teased Romantic drop set for Feb. 4 at 8 a.m. PT for early access.