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Julia Fox Fronts Agent Provocateur’s Fall 2025 ‘Agent Fox’ Campaign

The shoot channels a confident, ’90s-glam mood with standout looks credited to photographer Greg Williams at New York’s Manner Hotel.

Overview

  • Fox says the brand’s ethos made her feel strong, sexy, and in control during the shoot, emphasizing confidence and female empowerment.
  • Photographed by Greg Williams at the Manner Hotel in New York, the imagery spotlights the Mercy bustier and the Jessah bodysuit.
  • She calls the Mercy bustier “so ’90s Pamela Anderson,” and says the balcony shot in the Jessah bodysuit was worth the risk.
  • The collection, which includes lingerie and ready-to-wear, is available on AgentProvocateur.com, with entry prices around £50 (about $67).
  • Coverage notes Fox’s earlier push for transparency about cosmetic procedures to counter unrealistic beauty standards.