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3w ago

Red Lobster Revives Crabfest With Seafood Boils and Specialty Cocktails

Under CEO Damola Adamolekun’s direction, Red Lobster aims to rebuild sales through targeted menu innovation following its bankruptcy exit.

Red Lobster announced on June 23 it was introducing all-new seafood boils as part of its Crabfest promotion.
A Red Lobster restaurant pictured in May 2024, in Fremont, California.
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Overview

  • The 2025 Crabfest menu introduces 10 new crab-focused dishes and three ‘Festival Summer Sips’ cocktails to engage both loyal patrons and new guests.
  • For the first time, guests can order Seafood Boils in two styles—Mariner’s Boil with lobster, shrimp and snow crab legs and Sailor’s Boil with shrimp and sausage—each finished with roasted garlic, Cajun butter or Old Bay seasoning.
  • The limited-time promotion runs from June 23 through September 14 at nearly 600 locations nationwide.
  • Red Lobster filed for Chapter 11 protection in May 2024 after its all-you-can-eat shrimp deal triggered an $11 million loss and led to the closure of more than 100 restaurants.
  • Since its September exit from bankruptcy under RL Investor Holdings, the chain under Adamolekun has overhauled menus and marketing to drive summer traffic and strengthen its financial footing.